Sports drinks include packaged drinks that are consumed during or after a strenuous activity, such as exercise. Such drinks generally contain sugar, electrolyte, such as sodium, potassium and chloride. The sports drinks market has been segmented on various parameters such as type, packaging, application and distribution channel.
The up surging urbanization and growing disposable income of consumers are encouraging them to adopt healthier lifestyles. As a practice, they are joining health clubs and fitness centers and involving themselves in other forms of physical activities to remain fit. With this also evolves the need for proper nutrition and consumption of energy and stamina restoring products. The global sports drinks market is majorly being driven by these demographic changes taking place globally.
Product innovation in the form of inclusion of new flavors is being introduced in the market to keep the market juvenile. The changing consumer preferences, such as trading up to sports drinks with natural sweeteners have been providing opportunity to the manufacturers for investing in this segment of the market.
The developing economies in Asia-Pacific and Latin America are offering growth opportunity to the market. However, the misconception of certain consumer groups about the negative health impact of sports drinks has been hindering the market growth to some extent.
The key players operating in the global sports drinks market include Glanbia Plc, PepsiCo Inc., The Coca Cola Company, Monster Beverage Company, ClifBar and MusclePharm Corporation.
