The tablet PC market includes devices manufactured by companies offering tablets with different platforms and variable sizes. Tablets of all operating system platforms and all screen sizes along with hybrid tablets (laptop + tablet) are included in the report. The tablet PC market size excludes phablets, smartphones and all other basic phones.
The global tablet PC market is driven by advancement in 3D tablets, designer based artistic freedom and increasing adoption of enterprise class tablets. The use of tablets is increasing compared to laptops and desktops as consumers are moving towards more portable devices. Consumers now-a-days look for personal computers that offers same or even advanced functioning as offered by laptops and desktops in a portable design specification.
Tablet PC market is growing globally with increasing consumer interest towards computing gadgets smaller than a laptop or desktop PC but bigger than a phone and providing efficient functionalities and portability. The arrival of tablets in market has posed a tough competition for big players of laptops and desktop PCs in the global market. Various tablets are available to cater to different consumer segments, such as for kids, media and industry. The tablet vendors have also been manufacturing hybrid and convertible tablets, which have gained popularity in tablet market among consumers of all classes. With the advent of Apple’s iPad in 2010, a new division of consumer device formed the commercial market for tablets. In 2014, Apple’s tablet was the most successful tablet worldwide; however, its market decreased over the year and is expected to decrease further during forecasted period; attributed to the rising demands of android based tablet PC. Android based consumer tablet PCs are offered by different manufacturers including Samsung, Lenovo, ASUS and RCA; Samsung being the top manufacturer of Android tablets.
Major players operating in the global tablet PC market include, Apple Inc., ASUSTeK Computer Inc., Microsoft Corporation, Lenovo Group Ltd., Samsung Electronics Co. Ltd., Technicolor SA, Amazon.com Inc. and Acer Inc.
