A new pay to use tool for businesses to communicate with their customers is being launched by the popular messaging app, WhatsApp.
Facebook being the proprietor of WhatsApp, did not have a revenue stream since dropping the subscription fees, will make money from WhatsApp after this move.
Via the platform, businesses will have the capacity to give services and data, like boarding passes or conveyance dates, to clients.
The organizations in return will pay a charge for a confirmed conveyance.
Depending on the nation the client/user/recipient is situated in, the messages will cost somewhere in the range of 0.5 cents to 9 cents per message. The messages can be computerized or given by human customer assistants.
This price implies that they will be costlier to use than most of the SMS-based messages.
Furthermore, firms can reply to inquiries and remarks for free on the off chance that they do so rapidly, yet in the event that they take over 24 hours to answer, they will confront a charge.
Like different messages sent via WhatsApp, correspondence sent by means of the WhatsApp Business API will be scrambled, which means the tech firm won’t have the capacity to read the contents itself.
In any case, the Wall Street Journal detailed that organizations would be permitted to store duplicates of the messages somewhere else in a decoded state.
The first primary businesses to adopt the new facilities are expected to be Booking.com, Uber and Wish.
WhatsApp was bought by Facebook for $19 billion and for quite some time there have been speculations about how Facebook is planning to generate profit from the messaging app.
