Consumers’ preference towards on-the-go consumption of foods is a trend witnessed in the Food Coating Ingredients Market

Food-Coating

For the enhancement of organoleptic properties (which include taste, flavor, appearance, and texture), functionality (which include antioxidant effect, particle separation, and barrier effect), and nutrition, the ingredient based coatings are applied on food products. The types of food coating ingredients include cocoa and chocolates, fats and oils, spices and seasonings, flours, batter and crumbs, starches, hydrocolloids, sugars and syrups, and others. Cocoa and chocolates account for a fair share in Europe, while the fats and oils account for a fair share in North America. Food coating ingredients applications include bakery, confectionery, RTE cereals and bars, dairy, savory foods, frozen foods, meat and poultry, and others.

Due to the increasing employment in North America, the economically active population in the region has been increasing. The increasing demand for on-the-go foods is also boosting the demand for food coating ingredients in the region. The North American region accounted for the second largest market of bakery products after Europe in 2014. The growing demand for bakery products, and the up surging domestic bakery production is driving the growth of the food coating ingredients market in the region. Over the past few years, the demand for energy-boosting snacks has also grown significantly. Among the health conscious consumers, the introduction of gluten free and sugar free range of bakery and confectionery products has further increased the demand for convenience foods. The growing demand for fresh and organic food is increasing the demand for the food coating ingredients, which again is fuelling the growth of the food coating ingredients market globally. The demand for food coating ingredients is also growing at a fast pace for the preservation of various food products, such as meat and poultry products.

The consumers’ preference towards on-the-go consumption of foods is a major trend witnessed in the food coating ingredients market. The demand for gluten free bakery products is also driving the growth of the global food coating ingredients market.

The chocolate industry is growing at a rapid pace, which is offering considerable growth opportunities for the cocoa and chocolate segment in the Rest of the World market. The rapid industrialization and increasing disposable incomes are propelling the demand for food coating ingredients. With the increasing disposable income, the consumers are willing to pay extra  for health enhancing products. The innovative new product development that effectively target the most pertinent consumer needs, such as meeting age-specific nutritional needs, and getting the best value and convenience are up surging the growth of the food coating market. The increasing population, along with growing disposable income is propelling the demand for end user industries, such as bakery and confectionery. The increasingly busy lifestyle and rapid urbanization are expected to drive the demand of products for on-the-go consumption.

The major companies operating in the global food coating ingredients market include Archer Daniels Midland Company (ADM), Cargill Inc., E.I. du Pont de Nemours and Company, Ashland Inc., Ingredion Incorporated, Agrana Beteiligungs AG, Kerry Group, Döhler GmbH, PGP International Inc., and Balchem Corporation.

 

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